Who is Bella Grace?

Bella Grace is the women’s fashion label of Australian designer Sarah Maree. Launched in Oct 2017, Bella Grace was born after Sarah was unable to find the style of clothing she likes to wear commercially available for purchase. While the current fashion trends had elements she liked, a lot of the designs were not suitable for her body shape and lifestyle. Sarah dreamed of pieces that were long lasting, on trend but not likely to date as quickly as the fast fashion styles. Designing each piece from a place of passion for colour matching, texture and timeless style, each garment is then sewn in-house in her studio on the picturesque North West coast of Tasmania or via a network of local seamstresses. Premium local fabrication, ethical sourcing and a commitment to sustainable practices are at the heart of Bella Grace.

Where possible, our designs incorporate dead stock textiles, helping to reduce our carbon footprint, minimise waste and offer exclusive collections and limited edition pieces. Your Bella Grace garment will be one of only a few made, and a designer piece you will cherish for years to come. Each design has a focus on practicality, with pockets incorporated into all the dresses and skirts, while still being a stylish, on-trend statement piece.


"I want to create clothing for the everyday woman, where quality and style is paramount, but comfort isn't compromised either. I want to embrace femininity and make the Bella Grace woman feel empowered and beautiful in her own skin." - Sarah Maree 2017